Price wars will gradually bring industry product prices closer to costs, increasing survival pressure. When enterprise growth slows down and there is no profit to make, other forms of competition, including brand competition, quality competition, service competition, product variety competition, and technology competition, become the main body of enterprise competition. This forces the industry to accelerate transformation and innovation, accelerate product upgrades and business structure adjustments, achieve differentiated competition, and bid farewell to homogenization.
In terms of products, large capacity, long lifespan, and low-cost battery cells have become the focus of research and development among various enterprises. Currently, the capacity of battery cells is rapidly iterating on the mainstream basis of 280Ah. Various home appliance cell manufacturers, including CATL, Zhongchuangxin Aviation, Ruipu Lanjun, Nandu Power, Haiji New Energy, Xinwangda, etc., have all launched 300Ah+energy storage cells and achieved mass production and delivery capabilities. The design of 300+Ah energy storage cells is constantly emerging. At the same time, based on large capacity battery cells, the single compartment power of energy storage batteries has been improved. Leading companies such as CATL, Sungrow Power, and Tianhe Energy Storage have all launched 20 foot 5 megawatt hour container energy storage systems (according to incomplete statistics, nearly 20 companies have successively released 20 foot 5 MWh+liquid cooled energy storage system products).
From the perspective of technological development pace, cost reduction and efficiency improvement are the core of any industry, and energy storage is no exception. In 2023, the gradual localization of key technologies and equipment for new energy storage will lead to a gradual decrease in system construction costs. The route of electrochemical energy storage technology is constantly innovating, and its trend of diversified development is obvious. In addition to the more mature lithium-ion battery technology, emerging technologies such as sodium ion batteries and flow batteries are also expected to become the future development direction of electrochemical energy storage.
From a safety perspective, energy storage is an industry based on safety. At present, large-scale safety accidents still occur throughout the entire life cycle of energy storage power stations, and the standards for the entire construction process of energy storage power stations need to be improved. Temperature control and fire protection technologies will also be rapidly developed. From the perspective of industry standards, the design of energy storage integrated system products is uneven, software and hardware are incompatible, and standardization still needs further improvement.
From a brand perspective, energy storage brands need to establish their own "identity" in order to gain market recognition. Through technological innovation and new product development, enhance the marketing channel capabilities of enterprises and take the initiative.
Looking back at 2023, top enterprises can still achieve good performance in various markets by relying on their own scale advantages, on the basis of high cost-effectiveness and high demand.
From the perspective of industry development, the transformation from price war to value war is also inevitable. In a price war, producers of inferior products and those seeking short-term benefits will be eliminated. In the next round of value war, enterprises will vigorously promote product innovation, improve quality, service and other aspects, thereby promoting the development of the entire energy storage industry.
Contact Person: Mr. Lee
Tel: 86-13923713448
Fax: 86-755-84718249-366
